The New Yorker
Read to Riches
In a culture unwilling to pay for newspapers, the New Yorker is a standout in cultural commentary and the happenings in our world.
If culture was a currency, the readers of The New Yorker would be filthy rich.
Share the Wealth
If knowledge and culture = wealth, then why aren’t we sharing it? These scannable billboards will offer a free article, just scan the QR code and get your free articles that don’t take away from your free monthly limit.
Follow the Story
The New Yorker places wild postings of articles in places correlating to what’s going on in the article. An article about January 6th? The wild postings will lead and surround the Captiol.
Culturestand
Think newsstand but take out the questionable food and trash magazines and replace that with the New Yorker and the wonders that fill its pages. This month’s edition includes articles about Louboutins and the great organic-food fraud? That culturestand will include both Louboutins and some actual organic food along with other glorious items.
Culture Cab
In Partnership with Cash Cab, the New Yorker will be hosting Culture Cabs to keep spreading that wealth. Contestants enter the cab and are met with a screen to either skip the study sesh or start reading articles and cartoons by the New Yorker. If they skip the study sesh, the questions start right away. The questions will be about things in that month’s edition. For every question they get right, they get a dollar. If they get all the questions right, they get a free month’s subscription for the New Yorker.
Rich in Knowledge Tote
How could we do the New Yorker and not do one of their timeless totes? During the release of this campaign, the New Yorker will release this Rich in Knowledge tote.