PUBLIC.COM

Investing Isn’t Alien

To a beginner, investing feels like something from the Andromeda galaxy. 

But although investing looks and feels like something out of this world, it’s really not as scary as it seems. Public.com brings investing back down to earth.

 
 
 
 
 
 
 
 

Alien Billboards

Just an average alien billboard, unless you’ve got the Public app. Scan the billboard in the app to translate and learn about investing.

Hover over image (or tap on mobile) to see humanized translation.

 
 
 

Area 401K Takeover

For one day, Public.com will take over Wall Street — exposing them for the aliens they are. In its alien skin, Wall Street will have an alien investing convention hosted by Public.

This one-day event includes green little men in khakis walking around, informational brochures, radio ads, and opportunities to get a piece of stock on the Public app.

Area 401K AR Filter

AR filter that is available based on location. By a bank? Near Wall Street? This filter will make these places look how they feel: alien. 

 

UFO (Unidentified Finacial Object) Sightings

Mysteriously placed around businesses you can invest in on Public.com, these QR codes will give you a small slice of their stock. 

Investing Shouldn’t be Alien

Each week, learn about investing in a language you actually understand. Start on Earth with Public.com

 

Extra[terrestrial] Call-Outs

On Twitter, Public.com calls out any alien-sounding posts to keep investing relatable… and on earth.

art director: liv papageorge
copywriters: me & hannah cruise